Madonna Case Analysis - 1334 Words

Madonna Case Analysis Introduction The following case study covers the foundation of Madonna’s business success and her continued global popularity over the past 20 years. Madonna has influenced people all over the world. Her quest for Superstardom is evident in her wide range of endeavors such as her records, concerts, movies, books, and charity events. She has the skill to market herself as a product while maintaining an edge, yet it is her experiences and sense of the world, art, fashion, drama and most importantly her intellect that make Madonna a global superstar. In examining Madonna’s career from a strategic analysis it is important to recognize her global and industrial impact as well as look into her brand name from a†¦show more content†¦Opportunities: The music-loving world seems to get bored with â€Å"old† and craves â€Å"new†. With her endless talent, Madonna can provide the â€Å"new† that the public wants. In fact in January 2008 she was named the world s wealthiest female musician by Forbes magazine, with estimated earnings of more than $72 million in the last year alone. Madonna has had a unique way of reinventing herself and evolving as a person and musician. Her constant evolvement has kept her highly respected and sought after. Her name by itself creates opportunity. Anywhere she wants to put her name it will generate profit. Her opportunities are endless. This is evident in her endeavors such as her records, concerts, movies, books, and charity events. Threats: Fans of motion pictures love young, new talent. The same is true for the music industry. Up and coming musicians are a direct threat to Madonna’s reign at the top of the charts. Also, throughout Madonna’s career she has been a lightning rod for religious and sexual controversy. Discussion Critical Issues If the past repeats itself, Madonna will be a success in any venture she undertakes. If she decides to be more involved in her charitable causes, Madonna’s focus must be on these charities and not on starring in a movie. As Madonna gets older, the ability to perform live night after night will diminish. This issue might have a solution if venues with aShow MoreRelatedEssay about Madonna Business Case Analysis634 Words   |  3 PagesMadonna Business Case Analysis This business case analysis explores the theme of strategy by examining the career of Madonna, the world’s highest earning female entertainer, and one of the most business savvy women in the world . The case analysis identifies the impact that strategy can have on successful performance, and that it can be applied to both individuals as well as organizations. 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