Solectron From Contract Manufacturer to Global Supply Chain Integrator Essay Example

Solectron: From Contract Manufacturer to Global Supply Chain Integrator Paper In 1977, Solectron was founded in the wake of the solar energy boom, and primarily focused on making solar energy products. They soon began assembling printed circuit boards for other electronic firms. Solectron was located close to Silicon Valley and its electronic industry, so a number of clients were readily available for its manufacturing services. In the early 1980s, Solectron turned their efforts towards contract manufacturing, which turned the job shop business into an important industry. Solectron began to purchase the manufacturing facilities of its customers, which enabled them to sign long-term supply contracts with them as well as increasing supply to multiple other customers. By the end of the 90s, Solectron had three strategic business units- Technology Solutions, Global Manufacturing, and Global Services. Solectron focused their business on superior customer service and respect for the individual. It was through constant assessment and continuous improvement that Solectron was able to earn the Malcolm Baldrige National Quality Award two consecutive times, which was a new record. Solectron continued to lead innovation in technological developments, which continued to increase their advantage over their competitors. In 2000, a softening economy led to falling demand for Solectron services, and at one point, Solectron’s inventory rose to an excess of $1 billion. After restructuring for the slower economy, Solectron was optimistic about its future in developing markets. Questions: What value did Solectron provide to its customers, and how did it evolve over time? Value Solectron provided to its customers: We will write a custom essay sample on Solectron: From Contract Manufacturer to Global Supply Chain Integrator specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Solectron: From Contract Manufacturer to Global Supply Chain Integrator specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Solectron: From Contract Manufacturer to Global Supply Chain Integrator specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Cost – President Dr. Winston Chen insisted that lowest cost could only be achieved with highest quality. This element challenged the practice of their competitors. Quality – Solectron’s high focus on high quality electronics manufacturing services was reflected in their receiving the Malcolm Baldrige National Quality Award twice. The management at Solectron used the award’s evaluation application process as a benchmark for continuous improvement. All of the recommendations were used in many aspects of the company’s operations for improvement. Flexibility – Solectron offered a wide range of products in a number of areas to its customers, including Networking, Telecommunications, and Computers. The strategic acquisitions in the early 1990’s allowed the company to have a broad variety of manufacturing facilities and expand the services offered. Service – The company used the basic principles of superior customer service and respect for the individual to run the company. These principles were evident in their interaction with its customers. For example, they relied heavily on the customer’s input and feedback for continuous improvement and used various measures of customer satisfaction to work towards becoming best manufacturing company in the world. Value evolved over time: Cost – Solectron used their strategy of becoming the premier source of outsourcing for businesses as a strategic advantage. Their volume increased greatly due to their growing number of customers and business. This allowed them to offer reduced prices due to the greater volume purchasing and economies of scale production. Quality – As production quality can be limited to certain physical features and customer specifications, Solectron has shifted towards a more service quality oriented partner while maintaining product superiority. Although the focus on product quality is imperative to maintaining relations with customers, service quality is a significant source of differentiation in an industry that already expects great production capabilities. Flexibility – With increasing production demands from customers along with an extensive range of desirable markets, flexibility must be a key consideration when competing in the EMS industry. Evolving alongside market conditions, Solectron has acquired many facilities in order to accommodate both consumer and locational demands of their customers. By becoming in essence a global supply chain integrator, Solectron is able to utilize each production facility to an optimal level, source from regions where most value is captured, as well as capitalize on market lead-times from close proximity to target markets. Service – Building upon a great foundation of customer service, Solectron has developed to encompass an essential array of services to offer their customers. This cornucopia of services was broken down into three distinct business units, with one supplying each. As stated by Diana Farrell in Beyond Offshoring, the IT/business process outsourcing in a global standpoint has only a 1% annual value of global trade to annual value of industry sales ratio, indicating significant potential for improvement and capitalization of future revenues. By offering these services especially in the EMS industry that is mostly production centered, Solectron is able to differentiate themselves from its competition by offering excellent service competence. Considering this service factor coupled with great product quality, Solectron is very hard to beat in this industry. The technology solutions unit provided modular and embedded systems design and manufacturing systems that customers could utilize to enhance their operational efficiency. The global manufacturing unit allowed Solectron to handle the demands of product manufacturing of their customers. Although contract manufacturing was their main source of revenue, they also offered new product introduction services and pre-manufacturing capabilities to further offer their expertise on production efficiencies and excellent sourcing. The global services unit was essentially Solectron’s formal customer service business unit. This unit offered product repair, upgrades, and maintenance services through both production facilities and service centers. In addition to the product oriented services, this unit also offered service concerning warehousing, logistics, returns management, engineering change management, and end-of-life management. The global materials services supplemented each of the three business units with operational proficiencies such as interactions with suppliers, procurement, optimizing inventories, preparing market forecasts, and providing worldwide logistics support. How has the company been able to successfully integrate its acquisitions? The company successfully integrated its acquisitions by focusing on two important aspects, employees and culture. The success of Solectron was dependent upon Solectron’s ability to leverage the new employees’ intelligence and experience. There was an integration team with members representing the functional areas to plan a business integration process before the acquisitions were even finalized. An even more detailed plan was created upon finalization, which helped the training of new employees to act as a Solectron resource. Analyze the strategic factors behind Solectron’s move from a contract manufacturing supplier to a supply chain integrator. How did globalization help Solectron in this endeavor? Strategic factors behind Solectron’s move: New Business Model – OEMs decided to concentrate their efforts and resources to their core competencies of product definition, engineering, and marketing in order for Solectron to focus on their core competencies of procurement and production. By realigning the focus of their customer’s primary activities, Solectron was able to transition towards their position as a long-term partner rather than a contract manufacturer. From a strategic standpoint, this stance of the global marketplace leverages Solectron with a sustainable competitive advantage; however, it requires extensive global utilization of resources and relationships to be able to supply the customer’s demands. Consolidation and Relocation – The EMS industry had consolidated most of the top tier firms to create fewer, but larger controlling firms. With this consolidation, Solectron’s new global network was developed to be strategically close to customers in emerging markets which allowed them to introduce new products in the areas with the end user with great product-to-market lead-times. This allows Solectron to fulfill its role as the global supply chain integrator for customers with much flexibility and responsive capabilities. o Information Systems – Solectron used technology to its advantage by improving its operation and allowing the customer to optimize their supply chain in different ways. This allowed multiple parties to have access to the same data and information and ultimately reduce the bull whip effect, which fluctuates demand forecasts significantly. Global Supply Chain Integration Services – As a player in the EMS industry, Solectron had to shift their focus to being a strategic option, rather than a tactical option from their customers’ standpoint. To supplement their excellent service from a purely manufacturing view, another point of differentiation that Solectron utilized was their position and culture in customer service. They expect only the highest quality out of their products, services, and employees. To further build upon this idea of customer service, Solectron has organized the firm into three distinct business units including technology solutions, global manufacturing, and global services, which are all supplied by global materials services, covered in detail earlier in the report.

Stay Gold

Stay Gold This book report was done for S.E. Hinton's novel, THE OUTSIDERS. In my essay, I explore the quote, "stay gold" and it's meaning. I used a poem that was in the novel to express this topic (the poem is by Robert Frost). What it basically is about is the cycle of life.Title: "Stay Gold"I have just recently completed reading S.E. Hinton's novel, The Outsiders. The author raises many topics faced by the teenagers of her time. Issues such as peer pressure, violence and family problems faced by the youngsters still apply to the teenagers of today. In the book, Johnny, one of the central characters draws the reader's attention to a poem. In a letter written by the dying Johnny to Ponyboy, he advises his friend to continue to (pg 154) "dig sunsets That's gold. Keep that way, it's a good way to be" In this essay, I will be concentrating on the quote "stay gold" and its meaning.Banana BookThis quote was taken from a poem written by Robert Frost which Ponyboy had trouble figuring out its meanin g. To me, the poem appears to be comparing our youthful years as being as valuable as gold. We are to enjoy our time when we are young for it is the "hardest hue to hold" on to. It is also saying that our childhood years are very short and feels like "but only so an hour" As we grow older, our garden of "Eden sank to grief" The beginning of our life will quickly end as "dawn goes down to day" So in the end "nothing gold can stay" which refers to the end of our innocence. (All quotes taken from pg69)In the book Johnny also comes up with his interpretation of the poem. "you're gold...

SEPTIC SHOCK Essay Example | Topics and Well Written Essays - 2500 words

SEPTIC SHOCK - Essay Example The objective of these definitions was to give a more differentiated understanding of sepsis to enable precise management. As a result the concept of systemic inflammatory response syndrome (SIRS) evolved with its diagnostic criteria put in place. Then sepsis was defined on the basis of SIRS, whereby sepsis was defined as â€Å"suspected or microbiologically proven infection together with SIRS†. Severe sepsis was then defined as â€Å"sepsis together with sepsis-induced organ dysfunction†. Finally septic shock was defined as â€Å"sepsis-induced hypotension persisting despite adequate fluid resuscitation† (Marik & Lipman, 2007). A very valid question arises as to the need for such differentiated definitions. There is justification for these differentiated definitions, which is provided from the study of recent data on the mortality rates associated with each of these differentiated definitions. Mortality from sepsis ranges ten to fifteen percent; severe sepsis ranges from seventeen to twenty percent and septic shock ranges from forty-three to fifty-four percent. Thus the hierarchical definitions get justified by this. (Marik & Lipman, 2007). Deeper examination of this data suggests that there is a wide difference in the mortality figures for severe sepsis and septic shock. This finding clearly indicates that it is most important to distinguish between severe sepsis and septic shock, so that they can be grouped into low and high mortality risk groups. It is in this aspect that the hierarchical definitions as created in 1991 are found to be deficient. The diagnostic criteria for septic shock still remain unclear and vague. To remove this deficiency Marik and Lipman, 2007, suggest that septic shock be defined as â€Å" a systolic blood pressure less than 90mmHg (or a fall in systolic blood pressure of > 40mmHg), or a mean arterial pressure less than 65mmHg after a crystalloid fluid challenge of

Nursing Future Essay Example | Topics and Well Written Essays - 1000 words

Nursing Future - Essay Example Nursing varies from general nursing to nursing specialties, and after the four year course a nurse gets autonomous registration. There is scope for diversification after the basic graduate degree in the form of postgraduate courses. An interview was conducted with Dr. Llasus & Dr. Dover on topics like Nursing Faculty Teaching Expectations, Nursing Faculty Scholarship Expectations, and Future of Nursing Education. Dr.Llasus is the Assistant Dean of the School of Nursing, Nevada State College. As an Assistant Dean he performs of a multitude of functions ranging from performing regular instructional teaching duties on a half-time basis, and collaborates with the Associate Dean and to oversee the academic program and ensures quality of faculty and student support services. In addition to these, Dr.Llasus coordinates courses and faculty to promote communication and consistency in meeting School of Nursing policies and procedures. He provides leadership in curriculum and course development , orients new faculty to the SON, and connects faculty with Course Coordinator or Mentor for course orientation. He conducts orientation for new students and prepares program-specific materials, leads orientation program for each upcoming semester, schedules and leads make-up orientations. He organizes Semester Faculty Meetings, schedules and attends meetings for assigned curriculum tracks, mediates student and faculty issues and problems, follows â€Å"chain of command† in BSN Student Handbook, Performs peer evaluation of faculty by visiting classes and reviews clinical site evaluations by faculty and students, recommends new clinical contracts, prepares student cohort numbers and availability in each cohort, prepares records of students going forward for Reinstatement. Apart from the above said duties as an Assistant, Dean Dr. Llasus shoulders the following general duties such as ATI Assessments (Regular, Accelerated and Part-time Tracks), sets up ATI semester fees/deadline s ,schedules ATI make-up tests at end of semester, collects end of semester ATI exam, analyses from faculty and post on X drive, CSCLV,CSCLV skills lab & room, schedules for upcoming semester, CSCLV simulation schedules for upcoming semester, arranges for Marlock keys and parking information, end of semester scheduling of simulations for clinical make-up, class schedules for upcoming semester--working with the Dean and Associate Dean. Dr. Cheryl Dover is the Program Chair of Nursing Department, Prince George's Community College, Maryland. He performs the following duties like scheduling all classes, appointment of classes, supervising day to day activities like budgets, grants, Committee activities, Faculty/student issues etc. Nursing Faculty Teaching Expectations Dr.Llasus explains the tenure track of Assistant professor Post and explains the responsibilities of an Assistant professor. According to him, Assistant Professors shall be appointed to the School of Nursing upon recommend ation of the nursing faculty and the Dean of the School of Nursing. They shall hold an advanced degree in nursing and a doctorate. The responsibilities of an Assistant Professor are in accordance with college by laws. The position of Assistant Professor shall be primarily that of nursing faculty who teaches nursing courses under policy determined by the Faculty of the College, consistent with College-wide academic policy. An Assistant Professors shall aid in the planning, development, and teaching of nursing

Self Reference Criterion And Subculture Groups Cultural Studies Essay

Self Reference Criterion And Subculture Groups Cultural Studies Essay One of the keys to success mentioned Cateora (2001) to achieve a successful international marketing is to adapt to environmental differences between a market and another. (Cateora, 2001). He defines the self-reference criterion (SRC) as a reference unaware of our own cultural values, experiences and knowledge as the basis for our decisions. The SRC hampers the ability to assess a foreign market in its true dimension. The self-reference criterion (SRC) is especially operating in the customs business. If you do not understand the customs of our foreign counterparts, are more likely to assessment behavior of these people in terms of what is acceptable to us. It is important to note that one of the most important strategies for success in international negotiations is to consider cross-cultural analysis in such a way as to isolate the influences of benchmark employment or self-reference criterion when making decisions, since it is essential to understand culture of the foreign market in order to avoid cultural shock and errors when you start a negotiation on the basis of adaptation to the environment in which it operates, and, moreover ethnocentrism which limits our ability to accept cultural differences and therefore reduces the opportunity to develop effective international marketing programs. In conclusion, when formulating and developing an international marketing program must consider the possible occurrence of these barriers as determinants of decision making. To avoid disappointment for entering and remaining in foreign markets, it is important to have respect for cultural differences in each of the markets of different countries and it is really important to know the history, traditions and trends of potential markets for generate a truly global conscience and implement strategies with ethical trend in each of them. The key to adapting is to maintain ones culture but to develop a  ¬ entendimien and a willingness to accommodate the differences. A successful marketing professional knows that China is important to give opinions without overwhelming arguments, criticism, even when requested, may cause the host lose face. In Germany it is considered impolite to use first names unless one is specifically invited to do so, you should always address a person as Herr (Mr), Frau (Mrs.) or Fraulein (Miss) with your name. In Brazil should not be offended by the propensity to touch the person with whom he converses. This custom is not a violation of personal space but the Brazilian form of greeting or emphasize one aspect to or gesture of goodwill and friendship. For the employer you want to export as the international marketer and specialist in international trade must have a type of vision to observe and detect the different elements that may be important in the development of its function. These views consist of: The vision of company, which is to take into account the capacities, objectives and interests of the company. The national vision that involves taking into account the positioning, the possibilities and trade agreements and government and private support of the country of the offered. The vision for the country of the target market is to take into account the realities, barriers of values, culture, norms and customs of trade and business of the country that addresses the export effort. The overall vision is to consider the general situation and sectoral trends, technology and international marketing in addition to the regionalization and globalization processes of international norms established by entities such as the OMG and the ICC Adjusted for differences requires putting aside our own cultural values. James E. Lee proposed that the natural self-reference criterion the unconscious reference to our cultural values is the root of most international business problems. However, recognize and admit this, it is often quite difficult. (Negocios Internacionales, Michael R. Czinkota, Ilkka A. Ronkainen, Michael H. Moffett, 7th Edition, Pag 60) By ignoring important cultural aspects, it can fall into the self-reference criterion, for example the unconscious reference to cultural values. Thus, it has been the cause of countless problems in international business and more, when it came to high-context. Avoid ethnocentrism as well, which is to consider their own culture as superiors to others (Czincota and Ronkainen, 1996)   There are many dangers of the self reference criterion: Failure to explore the need to take precautions Do not measure the differences between the cultures of different countries. Having an offensive answer with the host response The steps for Cross Cultura Analisys: To clarify the problem of home business To clarify the problem of the foreign Separate the SRC, examining in detail a complicated problem Determine the problem without the SRC The progress of a global awareness Different cultures must be tolerated To know and accept different cultures, making working with others whose culture is different. Have a knowledge of different global cultures, such as history, social and political problems. Focus on global awareness Selecting managers with global knowledge Having relationships with people who are from other countries or nationalities Cultural diversity within the company executives Acoording to Usunier and Lee J. in the book Marketing across Cultures, Perceive the French about other cultures are: The Germans: Pretentious and offhand. Fashionable, womanizing, frivolous, fickle, well-mannered, resourceful. The British: Nationalistic, chauvinistic, intransigent, centralist, dependent on the state, polite but not open minded, humourless, short tempered. The Americans: Chauvinistic, well mannered, combination of good food and good conversation, curious about foreing people, pretentious, talkative, pleasant, intelligent. ETHNOCENTRISM Properties of ethnocentrism may include the following tendencies: (1) to distinguish different groups; (2) to perceive events in terms of their own group interests (economic, political and social); (3) to see one group as the center of the universe and consider your lifestyle superior to all others; (4) to distrust other groups and negligible; (5) to see one group as superior, strong and honest;   The phenomenon of ethnocentrism is a danger to global marketing. Ethnocentrism is not to buy a foreign product not because it more expensive or lower quality, but the fact of being ones own country. People affected by this fact tend to think that the product of your country is always better. Immoral even consider buying things from abroad. It is curious that in other countries, like Spain, the opposite happens: if a foreign product looks better. An Italian designer suit seems more elegant than a national costume. The effects of ethnocentrism on the process of marketing and sales can sales practices to coexist rational and irrational due to marketing consumer ethnocentricity (Walle, 1986). The central role of personal provide satisfaction and customer service quality may be adversely affected by wider influence of marketing in the development and communication of identity corporate (Thomas and Hill, 1999). Likewise, ethnocentrism can also affect negatively to the transfer of technology from countries with economies of third world developed nations, due to the ethnocentric and stereotyped behavior on the part of developed economy, this is particularly true in technology transfer social, for example, in the area of organizational development (Bourgeois and Boltvinik, 1981). Consumer ethnocentrism is related to the country effect origin, either as an independent concept (Herchen, 1992), or considering it, from academic point of view, a further element of the concept of country of origin on the explains how the patriotic feelings affect attitudes toward products and purchase intentions (Han, 1988; Hadjimarcou, Hu and Bruning, 1993, Good and Huddleston, 1995; Huddleston, Good and Stoel, 2001)   SUB CULTURAL GROUPS Internationalization Strategies Ethnocentrism: Oriented to the country of origin. The company has focused its sales targets in the local market will eventually be sold in other markets only if you experience any order. Consider export as a sideline, giving priority to domestic operations. There is no change in the commercial mixture. Polycentric: Oriented to the country of destination Each country is considered as an independent reality, planning and marketing strategies are defined according to the needs of this market .- The distribution is done with equipment sales channels and target market .- Participate in the national market but in a disorganized and unplanned .- Usual medium enterprises or those with some experience in foreign markets .- It is expensive to establish the structure and oil business management, emerging problems of coordination and Control. Region Centric: Oriented to the region, is establishing a strategic plan for the entire region. A regional sales target, market coverage program is organized and planned sales. Geocentric: global orientation. SUBCULTURE The subculture is a distinct group within a culture. Its members can meet for various reasons, such as age, ethnicity, sexual identity, musical tastes or aesthetics, among others. It is usual that the subculture defines itself in opposition to the dominant culture. There are times; however, that such opposition is not radical. The members of a subculture often share a similar appearance that identifies them as a particular hairstyle (the ridge in the case of the punks) or the color of the clothes (black for Goths or emos). Within a subculture usually speak a particular dialect or uncommon terms used in other groups. The emergence of a subculture is established by the existence of shared symbols. This distinguishes the simple groups of people who meet common tastes of subcultures. In the mentioned case of the goth subculture, its members appeal to the black clothes and white makeup to convey their skepticism and lack of hope for the development of mankind Cultural subgroup is the denomination to define those groups of individuals who share common goals and ways of representation communes. Sub cultural analysis to segment the market to reach the needs, motivations, perceptions and attitudes that are shared by members of a particular subculture group. A subculture is a distinct cultural group that exists as an identifiable area within a larger and more complex society. Its members have beliefs, values and customs that set them apart from other members of the same society. The main sub-cultural categories are: nationality, race, religion, geographic location, age, sex and education. EXAMPLES OF SUBCULTURES EMO The origin of the word emo itself is confusing, most people associate it with the word emotional from the 90s. More recently, the word emo was seen as a contraction of emotional hardcore or emocore, which were popular designations music genre. The term emo has also been used in recent years on the Internet by different field, especially to those who seem emotionally unstable. Others use the term emo to describe a feeling of depression. In English the term emo is also used as an abbreviation for the word emotive meaning affective or emotional. Floggers Flogger is known as a trendy teenager from Argentina, which is closely related to Fotolog.com, a website where you upload photos and where users can comment on them. It has become very popular among young people, to become almost a habit or lifestyle. Flogger The word comes from flog, short for Fotolog. The popularity of a photoblog is based on the number of signatures (comments) daily photos and their friends / favorites. The photos uploaded in their respective fotologs often self-portraits. GOTHIC This is a movement in several countries. It started in the UK between the late 70s and mid 80s in the gothic rock scene, a derivation of the Post-Punk. His aesthetic and cultural inclinations come mainly from the influences of horror literature, horror films, and to a lesser extent, the BDSM culture. The goth subculture shared aesthetic tastes, musical and cultural common ground. Although Gothic music encompasses several sub-genres and styles, all share a tendency to look and sound dark or dark. Styles of dress within the subculture, taking influences from death rock, punk, androgynous style, and even the Renaissance style of dress, but goths are aesthetics, which focuses on black. Gothic THE PUNK This is born in the UK since the early 70s where a stream of young people in Britain and other industrialized countries felt that the rock had gone from being a means of expression for young people, to a mere marketing tool and showcase to the grandeur of the musicians of the time, pushing the music of ordinary people. Punk emerged as a mockery to the rigidity of the conventions that concealed forms of social oppression. Philosophy punk can be summarized as: à ¢Ã¢â€š ¬Ã‚ ¢ Do it yourself, have it your way. à ¢Ã¢â€š ¬Ã‚ ¢ Rejecting the dogma and not to seek a single truth. challenge and contradict everything à ¢Ã¢â€š ¬Ã‚ ¢ Do not operate according to the fashion and media manipulation in addition to being against consumerism. à ¢Ã¢â€š ¬Ã‚ ¢ Think for yourself. Skinheads The skinheads are skinheads or groups considered to be Nazis. They advocate the ideology of German leader Adolf Hitler and say they want to rid society of what they call scum, although this will have recourse to violent methods they know as clean-up squads. The Rastafarian These comes from Jamaica, is linked to the liberation of black people, looking for the earthly paradise in this case would ethiopia, so their characteristic colors, green, yellow and red, the rasta culrtura more than a movement is a religion provided when carrying off the bottom of the letter, not consuming meat, and based on pure marijuana consumption, on the grounds that the Bible mentions that God has created all the plants for use by men, also stops at state of flight to achieve a better meditation. SEGMENTATION AND SUBCULTURES Culture is defined largely consumer behavior of a given society. However, within a culture more homogeneous subgroups coexist with a common customs and values. Distinguish consumers in each subculture facilitates the positioning of brands and products aimed at a culture. Segmentation in subcultures is based on a socio-cultural and demographic factors were clearly identifiable. Marketers must be aware of how sub-cultural influences interact, not just segmented by a unique subculture. The classification of subcultures is usually done on the basis of national origin, age, religion, sex and lifestyle. However, this type of segmentation is valid provided that belonged to one of these subgroups involving behavioral patterns and identifiable characteristics, since the fact of being black or white, yuppie or a housewife, may not be a factor significant for the purchase of certain products. If subculture is identified as the group of adolescents between 14 and 18, is because they have a different behavior than for people between 25 and 32, for example. In Spain, the development of advertising campaigns are often differentiated mainly by age, gender and lifestyle, rather than racial influences, for although the number of immigrants is increasing, especially from the early 90s, a group is not so ingrained as, for instance, Hispanics or African American. The choice of conditioning (shape, appearance, color) cannot ignore the symbolic meanings associated with the cultural environment. An example: Nestlà © launched a dairy preparation characterized by containing active bifid us and a rich supply of calcium. It differs by the higher calcium content and pleasant taste. And in Latin countries the gratification of taste is a key factor for the food products sector. If your taste or texture is not good, the product will not succeed. That makes it especially attractive given a subculture from the perspective of marketing is the fact that it represents a segment of consumers with unique shopping habits, which involves a significant purchasing power for the company. If cultures differ, and if consumers behave differently, marketing strategies must also adapt to different environments can be identified. In this sense, be regarded as cultural adaptations in market research and strategies of the marketing mix, product, price, distribution and communication. In any social group differences in manifest behavior patterns for marketers this fact offers advantages and disadvantages. Disadvantages as identify a greater number of differences in a society should lead to the segmentation process to continue to spread to other possible groups that show homogeneous patterns or cultural features, design marketing activities appropriate to each segment or any of them, and increase business costs arising from the differentiation. Advantages precisely because the market segmentation us to potential target sites which may constitute or niches where the company can rest, defend, or be strong. In a society there are groups that are usually values and cultural homogeneous, but that differ from other groups, all members of the macro cultural group. What is important for the marketing manager is to realize this potential cultural variety, and then follow a process similar to the following: à ¢Ã¢â€š ¬Ã‚ ¢ Analyze cultural diversity in a particular social group. à ¢Ã¢â€š ¬Ã‚ ¢ Identify the types existing subcultures according to nationality, race, religion or geography. à ¢Ã¢â€š ¬Ã‚ ¢ Analyze the main cultural and behavioral differences à ¢Ã¢â€š ¬Ã‚ ¢ Study the profiles of each group for demographic, psychographic and behavioral. à ¢Ã¢â€š ¬Ã‚ ¢ Evaluate the potential of each subculture as target market à ¢Ã¢â€š ¬Ã‚ ¢ Determine the implications for marketing and its key variables. In the light of new trends that have been imposed in the marketing, seen as a social process, there has been a school of thought supported by the relativistic paradigm. The culture has begun to be seen as the background which shows the consumption patterns and also some products which have acquired a symbolism not imagined before (Lindridge and Dibb, 2003). As a result, beyond instrumentalist considerations, sociological, social, mutually beneficial exchange, strategic, administrative, and engineering (Pà ¡ramo, 2004) has emerged strongly in recent decades on the world of academics and researchers, a tendency to view marketing as part of a particular culture (Douglas and Isherwood, 1979; Arnould and Wallendorf, 1994; Pà ¡ramo, 2000a, 2000b). This trend has upset the paradigm of a country regarded as a synonym of the same culture (Rao, 1997), since societies are constituted largely by subcultures that correspond to the existing human groups. In fact, for over 20 years marketing has witnessed a continuing growth of interest in the study of cultural differences between ethnic groups and its implications for marketing and this has forced him to resort to ethnicity and culture as criteria segmentation.

A Jury of her Peers by Susan Glaspell Essay -- A Jury of Her Peers Ess

In Susan Glaspell’s, â€Å"A Jury of her Peers†, it is the women who take center stage and captivate the reader’s emotions. Throughout the feministic short story, which was written in 1917, several repeating patterns and symbols help the audience to gain a deeper understanding of the difficulty of prairie life for women and of the bond that women share. The incredible cunning the women in the story demonstrate provides insight into the innate independence that women had even during days of deep sexual discrimination. In â€Å"A Jury of her Peers†, the hardships women of the early twentieth century must endure and the sisterhood that they can still manage to maintain are manifested as a mysterious, small-town murder unfolds. In the beginning of the story, Martha Hale leaves her house in half-disarray to meet with her husband, the county attorney, Mrs. Peters, and Mr. Peters, the county sheriff. The five travel up to the Wright household to investigate the murder of Mr. Wright. Mr. Hale explains to the county attorney that the previous day Mrs. Wright had told him in a shockingly matter-of-fact way that her husband was dead. She had said that he was strangled in their bed by a rope and that she was never awakened by any commotion. It is obvious from her odd laugh and the incoherence of her explanation of her husband’s death that something is emotionally wrong with her. Immediately after Mr. Hale explains his story to the county attorney, the men leave to look around the house for more evidence. While alone together, the women start to talk to each other. Mrs. Hale comments that she would feel uncomfortable to have men roaming in her kitchen, but Mrs. Peters defends them. Her view of the men searching the house is more t... ...box with the bird in it. The men enter with some condescending remarks toward the women to which neither Mrs. Hale nor Mrs. Peters remarks. The county attorney says that it seems pretty clear that Mrs. Wright is guilty but that he has failed to uncover any evidence that would explain any motive. The women do not mention that they have found the bird. They know that proof of motive is the most critical piece of evidence against Mrs. Wright and that when she is tried in court, she will not technically be judged by a group of her peers. Women are not allowed to vote and, therefore, cannot be members of a jury. If the court does establish a motive, Mrs. Wright will surely be convicted by a group of chauvinistic men. Mrs. Hale and Mrs. Peters know the motive but decide to take the law into their own hands and, in doing so, demonstrate both autonomy and fellowship.

Who was a better leader, Joseph Smith or Brigham Young?

Joseph Smith was an important religious figure who founded Mormonism. He was faithful, driven, and a strong speaker, but was easily tempered. Joseph Smith had his great contributions and failures, and after his death the new Mormon leader became Brigham Young, who also made great contributions to the Mormon movement, but just as Joseph Smith he had his failures. Joseph Smith was born in 1805. While Smith was growing up, there was a great religious revival taking place in New York State. When he was fourteen, Smith was finding this very confusing, and began to pray for guidance. Smith then claimed that a pillar of light appeared before him, and told him not to join any religious sects. Later as he was growing up, Smith experienced a vision from the angel Moroni, who told him that God had work for him to accomplish. The angel told Smith that a book written upon gold plates was deposited. The book gave accounts of former inhabitants of this continent and their source. The angel then told Smith where to find the book, and he dug it up on a hillside near Manchester. The book gave a different story from the Bible. According to the book, lost Israeli tribes migrated to America before the birth of Christ. There they fought each other until Christ was born and established his Church. Then the fighting began again, and one of the survivors, Mormon, wrote down records of his people on the plates. The person who found these plates was to restore the Church of Christ in America. Smith wouldn't let anyone check the plates to check his honesty, and said he had returned them to the hillside. Smith then published a translation of the plates in 1830. Smith started with just five followers, but his speaking and persuasions kills were very strong, and by the end of 1830 he had several hundred followers. However they were very unpopular in New York State because people claimed that Smith was only trying to make money and his book was offensive. His house was attacked and followers were shot in the streets. Smith then prayed for guidance, he took his followers Kirtland, Ohio. There he planned to set up a City of God. In Kirtland, the Mormon movement flourished greatly, reaching a thousand followers by 1831. They even founded colonies in Missouri. They worked very hard and soon had a store, bank, printing press and a mill. They soon outnumbered the non-Mormons. However their success increased the envy and hatred of the others. Very unfortunately for the Mormons, in 1837 there was a economic crisis, making many banks collapse. Many non-Mormons had put their savings into the Mormon bank, and when it collapsed, they were chased out of Kirtland. The Mormons and their leader, Joseph Smith, then went to the colonies they had set up in Missouri, but this didn't increase their popularity. Attempts were made to stop them from voting, and the local settlers destroyed property. When the government sent in troops to make order, the Mormons were blamed for everything, put in prison, and condemned to death. Then rumours began to go around that they were freeing slaves and upsetting Indians, making the government declare them as public enemies. In 1838 the Mormons were released from prison, they went to a very small town of Commerce in Illinois, which Smith renamed Nauvoo. The Mormons were allowed to develop it into and independent city state. They prospered cooperatively, and in 1844 Nauvoo was the biggest city in Illinois, dominated by the giant temple. The Mormons, now at 35,000 were trying to create an ideal society with no poor, homeless, smoking or drinking. Many of the poor converted, promised salvation. The Mormons were finally settled. However this was ruined by Smith's serious mistakes. He said that the idea of polygamy was right, leading to many Mormons calling him false, and a lot of criticism in the newspapers. This angered Smith and he destroyed the presses of the newspaper. His critics then asked for him to be arrested, and he was put into jail in Carthage. Once the news about polygamy spread to the non-Mormons, they were enrages. They shot Smith in the prison, and Mormons were hunted down by mobs. After the death of Joseph Smith, the new leader of the Mormons became Brigham Young. He decided that the Mormons would leave to the Great Salt Lake in 1846. Young was very organized and down-to earth, and very determined. He also married eight of Smith's former wives, so he was very considerate. Preparations took all winter, and then the Mormons finally began their journey. They passed many dangers even though the journey was well organized, such as the prairie weather and plague that killed hundreds of people. On their way to the Great Salt Lake, they met Jim Bridger, a mountain man who warned them that it would be too cold for growing corn, but was ignored. They also passed Sam Brannan, a Mormon who told them to go to California. Young replied that he is looking for a desolate place. They climbed on upwards, and by July they reached the Great Salt Lake. Young had total control over his community; they trusted and believed in him, and so although he had many challenges to overcome, he knew he'd be able to build a Mormon City. Young decided that there would be no private ownership of land or water, and land would be assigned to people according to their needs by the church. Everything was going well, but in 1848 the US defeated Mexico in war and gained territories including part of the Great Salt Lake. Young decided to form a Mormon state called Deseret, but the US government refused and a compromise was made and the territory of Utah was created, and Young was governor. Young organized and developed Utah very well, building new towns and making farming and wheat production a success. He was sure that the Mormons would be self-sufficient. Young also sent out missionaries to convert people, and got an amazing result. There was an immigration fund set up to help converts pay for their passage to Salt Lake and organize it. However the Mormons weren't very self-sufficient and still didn't have enough workers or money for industrial development. Education wasn't much of an achievement either. Tension also grew between the Mormons and the outsiders when converts began to move to Utah. Many bad rumours spread about the Mormons. It was suspicious to the outsiders that the Mormons had converted some of the Indians, and so rumours spread that they were planning to kill all gentiles together. The US government decided to emphasize their authority, and in 1857 an army of 2500 men was sent out to march against the Mormons, who fled to Salt Lake City. This worked very well and the army ended up not reaching Salt Lake City. Then the Mountain Meadow Massacre took place. As 140 emigrants were heading for California, they passed Utah. They abused Indian converts and insulted the Mormons. This provoked the Indians to attack them. The Indians and the Mormons killed all the emigrants to stop the news from spreading out. The Mormons then blamed everything on the Indians. But soon newspapers spread the story, begging for the Mormons to be punished. The US government sent troops out again, causing the Mormon families to flee. But when the news reached the East, the Mormons were suddenly turned into victims. In 1858 the US government offered them a full forgiveness if they accepted the US authority. They agreed, a governor was appointed, and they were allowed to develop in peace. Their true leader was still Brigham Young. However polygamy was still a disagreement. When Utah applied to become a state, the US offered to let them become a state if they accepted the ban of polygamy. They agreed, and Utah was made a state in 1896. Both of the men faced challenges, found solutions, and left a positive impact on the Mormon movement. Joseph Smith was very driven and determined and wouldn't accept defeat. He was a great public speaker with a lot of charisma, and thereby converted many people into Mormonism. He was a business man and established banks. Smith was very intelligent because he created a thriving business and a new religion. He was also a great leader before he was jailed. He was also clever to establish colonies in Missouri, to which the Mormons fled out of Kirtland. Brigham Young managed to leave a very positive impact on the Mormon movement as well. He was a great leader, and his people believed in him and trusted him. He was very organized and more down to earth than Smith. He managed to organize the long and difficult journey to the Great Salt Lake. When they faced cold weather in the winter, he arranged the winter quarters where they stayed. He also had total control over his community and established a thriving city in the Great Salt Lake. He developed a great law of land being given to people according to their needs. He also negotiated well with the US government, eventually receiving the land of Utah. His missionaries to convert people were a big success, and he built new towns in Utah, as well as making faming and wheat-production a success. He also established a great immigration fund for immigrant converts. He made a right and down-to earth decision when he accepted anti-polygamy, finally making Utah a State. He was also very considerate; he had the answers to the Mormons' problems, carried them through after the death of smith, and married all of Smith's wives. He left a long-time impact, and after his death Salt Lake City was prosperous, the power of the Church was finally established through his system of government, and many of his foundations still remain today. Both of the Mormon leaders also had failures. Joseph Smith's strong temper got him into jail twice. He was also too ambitious, and his ideas of polygamy ruined the Mormons' peace in the land they were finally free in. When his banks collapsed, this added tension to the Mormons' relationship with the outside world even more, and made them seem unreliable and too ambitious. By the time he presented his ideas about polygamy, his people didn't believe in him anymore because he had gotten them into jail, and so his leadership image was ruined. Brigham Young had failures as well. Although his planning for the Great Salt Lake journey was good, they still faced challenges and people died on the way. He also didn't manage to establish a law to allow polygamy. They also weren't as self-sufficient as he planned, and they lost money when their iron, pottery and textile attempts didn't succeed. They also didn't achieve much in the education area. The emigrants also complained of overcharging, and relations between Mormons and the outsiders remained difficult. Overall, Brigham Young definitely left a bigger positive impact on the Mormon movement. He was much more down-to-earth than Smith, and his people remained believing in him until his death. Even when Utah was appointed a new governor, he still remained their spiritual leader. Young managed to make Utah a state where Mormons continued to live after his death. Many of his foundations still remain today. The power of the Church was firmly established through his system of government, and Salt Lake City was prosperous after his death. Many Mormons remain in the world today. Young didn't get the Mormons into jail or disappoint them like Smith did, and carried them through his death. Smith had minimal achievements compared to Young, and died in shame and disapproval unlike Young, who left a great impact after his death.